Work With Me

Copywriting that will attract your ideal clients

Copywriting, Customer Research & Brand Voice Strategy

Your customers are already telling you what they need to hear – in reviews, surveys, and how they talk about their problems. I find those words and turn them into copy that connects.

Here’s how we can work together.

We were so impressed we invited her over and over again to create content for us.

 

Naomi created blog content for our tour company, and when we asked our clients how they found us, a great number of them referenced her blogs.

 

We were so impressed we invited her over and over again to create content for us. She is also very personable and a pleasure to be around. I highly recommend her work!

Chantelle du Plessis
Founder, Andes Ecotours

Email Marketing

Newsletters, welcome sequences, and nurture emails that keep your audience engaged and ready to buy when the time is right.

Coming up with ideas for your marketing emails, let alone actually writing them can feel like a chore. I’ll handle the strategy, writing, and scheduling, so you’re showing up in inboxes consistently without it eating into your week.

I’ve created email campaigns from scratch, including a welcome automation sequence that grew an engaged subscriber list to over 2,000 contacts with a click-through rate above industry average.

Launch Copy

Launching a new offer? You’ll need emails that build anticipation and a sales page that makes people excited to buy, without the pushy countdown timers and “only 3 spots left!” tactics.

I’ll write a launch sequence that warms up your audience, tells compelling stories about your offer, and has readers looking for your name in their inbox in the build-up. By launch day, you might even have a list of pre-orders.

I’m certified in launch copy through Copyhackers’ Copy School, so I know how to structure a sequence that keeps readers engaged from first tease to cart close.

Blog posts

Blog posts are one of the best ways to get found – not just on Google, but by AI tools like ChatGPT and Perplexity, which pull from web content to answer questions. The more visible and authoritative your content, the more likely you’ll get mentioned.

You might be wondering whether AI can just write these for you. It can help, but AI-generated content is becoming easier to spot, it invents facts, and it doesn’t know your brand voice. I know how to use AI to speed up the process and edit it into something that sounds like you.

For one client, I wrote five blog posts that drove over 20,000 combined annual visits, ranking on Google page 1. I’ve also ghostwritten articles published in Thrillist that directly contributed to increased bookings.

Sales Pages & Landing Pages

Whether you’re selling a course, a service, or a digital product, your sales page needs to do the heavy lifting — showing your ideal clients that this offer was made with them in mind.

I dig into customer research to find out what your audience actually cares about, then write copy that speaks to their struggles, hopes, and hesitations. No hard selling — just clear, compelling messaging that helps the right people say yes.

Brand Voice Guides

If you’re working with a team or freelancers, you need everyone writing in the same voice. A brand voice guide gives you a reference document that explains and exemplifies how your brand should sound, so your messaging stays consistent across your website, emails, and social media.

I’ll analyse your existing content, talk to you about how you want to come across, and create a guide that includes your tone, key phrases, words to avoid, and examples your team can actually use.

Customer Research

Not sure what to say to your audience or how to say it? I’ll find out for you.

I go through reviews, testimonials, surveys, interviews, and forums to understand what your customers actually care about: the language they use, the problems they describe, the outcomes they want. Then I pull out the patterns and turn them into messaging you can use across all your marketing.

This is the foundation of everything I write. But you can also book it as a standalone service if you want to do the writing yourself (or brief another team member).

What you’ll get:

  • Summary of key customer pain points, desires, and objections
  • Exact phrases and language your audience uses (for copy inspiration)
  • Messaging recommendations tailored to your offer
  • Raw research notes so you can explore further if you want to