I love getting to know new people. I decided to study Modern Languages at university because I figured the more languages I speak, the more people I can talk to (some would say I can talk for Britain!).
This is why I love what I do. Part of being a copywriter and helping business owners connect with their ideal audience involves me getting to know you really well, understanding who you want to serve, and why. Customer research is a crucial part of how I work, because it helps me find the best words and tone of voice to use that will connect with the people you want to work with.
I love working with people who genuinely want to help others in some way, whilst growing a business they love. Whether it’s selling them a beautiful product that they’ll get a lot of joy and value from, or a service that will help them live a better life.
In the past I’ve worked with course creators, educators, coaches, travel companies and other service providers who want to use email sequences, sales pages and social media content to get more clients or launch a new offer.
If you’re like many of my past clients, you know you’re great at what you do and have something that will help others – and you want this to shine through in your emails, sales pages and social media content. But you might not have the knowledge or the time to put together and implement a marketing strategy. That’s where I come in!
I don’t specialise in a particular niche because I’m more interested in a business’s values and the difference they want to make in their clients’ lives.
I believe that together, we build genuine human connection through empathy, compassion, openness and humour.
For me, marketing involves getting inside the heads of the people you want to help, telling stories that stay with them, and showing up to your audience in a way that captures their hearts. It’s also about connecting with your ideal clients and showing them through your website, emails and social media channels that you genuinely want to help them solve their problems and achieve their goals and desires.
When people enjoy reading your copy and look forward to seeing your name in their inbox and Instagram feed, they’ll WANT to buy what you offer them.
Selling to your audience feels good (and more natural) when your audience already likes you and your content, and is waiting for you to offer them something they can buy that will bring value and/or joy to their lives.
The most effective messaging speaks to your ideal clients in a clear, compelling and compassionate way about their struggles, hopes and dreams. It makes people feel seen and heard, and excited to buy from you.
I’m here to help you convey the greatness of what you’re offering to your audience through great copywriting, so you can:
I always look forward to my client calls and get on well with all my clients. That’s because from our first call (before any contracts were signed), we had a great connection and knew that working together felt right.
If you’d like to tell me about your business and your current goals, click the button below and send me a quick email so we can schedule a call.
I’d love to have a chat, find out whether I can help and even give you a few ideas to take away from the call (I can’t resist sharing a good idea!).