About Naomi

I'm Naomi – lovely to have you here!

I write attention-grabbing emails, sales pages & social media content that your ideal audience will love. I also craft marketing and sales strategy that feels good (i.e. not icky and salesy!) and will help you grow your business.

I love getting to know new people. I decided to study Modern Languages at university because I figured the more languages I speak, the more people I can talk to (some would say I can talk for Britain!). 

This is why I love what I do. Part of being a copywriter and helping business owners connect with their ideal audience involves me getting to know you really well, understanding who you want to serve, and why. Customer research is a crucial part of how I work, because it helps me find the best words and tone of voice to use that will connect with the people you want to work with.

Who I love to work with

I love working with people who genuinely want to help others in some way, whilst growing a business they love. Whether it’s selling them a beautiful product that they’ll get a lot of joy and value from, or a service that will help them live a better life. 

In the past I’ve worked with course creators, educators, coaches, travel companies and other service providers who want to use email sequences, sales pages and social media content to get more clients or launch a new offer. 

If you’re like many of my past clients, you know you’re great at what you do and have something that will help others – and you want this to shine through in your emails, sales pages and social media content. But you might not have the knowledge or the time to put together and implement a marketing strategy. That’s where I come in!

I don’t specialise in a particular niche because I’m more interested in a business’s values and the difference they want to make in their clients’ lives.

Values that help you connect with your audience

I believe that together, we build genuine human connection through empathy, compassion, openness and humour.


I put myself in your clients’ shoes to better understand what’s going on in their lives, how this is affecting them, and how your offer could make their lives better.

I look at customer testimonials, surveys, interviews, online comments and messages.

Your audience’s words show me the type of language, messaging and stories to use in your copy, so that it joins the conversation going on in their heads and helps nurture a positive relationship with them.


Your emails, sales pages and social media content will show your ideal clients that you genuinely care.

There won’t be pushy sales tactics like false scarcity (“only 3 spots left!”) or big red countdown clocks that might lead to panic-buying.

If your people don’t feel ready to buy, can’t afford what you’re selling, or this isn’t the right offer for them, that’s okay.

You trust they’ll know when the time’s right to invest. And you’ll be there for them when they’re ready.


Your copy will speak to people in a genuine and compelling way, sharing your own stories and explaining how you were inspired you to build your business so you can help others like you.

People will be clear about what they get when they work with or buy from you. Your openness with them will build trust (people are more likely to buy from businesses they trust).

And I’ll be open with you about the strategies I think will work well for your business.


Humour can bring relief to even the most painful situations. It also makes life, work and communication more enjoyable.

So when I’m writing to your audience, we won’t just be poking at their pain and reminding them of all their problems the whole time.

We’ll educate them by sharing great tips and entertain with interesting stories and funny anecdotes. Because we want people to enjoy seeing you pop up in their social media feeds and actually look out for your name in their inboxes!

Marketing isn't about pushing for sales

For me, marketing involves getting inside the heads of the people you want to help, telling stories that stay with them, and showing up to your audience in a way that captures their hearts. It’s also about connecting with your ideal clients and showing them through your website, emails and social media channels that you genuinely want to help them solve their problems and achieve their goals and desires.

When people enjoy reading your copy and look forward to seeing your name in their inbox and Instagram feed, they’ll WANT to buy what you offer them.

Selling to your audience feels good (and more natural) when your audience already likes you and your content, and is waiting for you to offer them something they can buy that will bring value and/or joy to their lives.

What 8+ years as a professional writer has taught me

The most effective messaging speaks to your ideal clients in a clear, compelling and compassionate way about their struggles, hopes and dreams. It makes people feel seen and heard, and excited to buy from you. 

I’m here to help you convey the greatness of what you’re offering to your audience through great copywriting, so you can:

  • Help more people who need what you offer
  • Bring more money into the business you love
  • Make whatever impact you want in your life, your loved ones’ lives, and the world.

I’ve been trained by the best

Copyhackers 10x Launches copywriting certificate
Copyhackers 10x email copywriting certificate
copyhackers 10x landing pages certified copywriter
Facebook Ads certificate of completion

Let's find out if we're a good fit

I always look forward to my client calls and get on well with all my clients. That’s because from our first call (before any contracts were signed), we had a great connection and knew that working together felt right.

If you’d like to tell me about your business and your current goals, click the button below and send me a quick email so we can schedule a call.

I’d love to have a chat, find out whether I can help and even give you a few ideas to take away from the call (I can’t resist sharing a good idea!).