Brand voice and content strategy for businesses who want to sound like themselves

I help you find your brand voice, understand your customers, and create content that builds genuine connections

Web content and emails that sound like your brand (not like ChatGPT) and build relationships that turn subscribers into repeat customers

Work with me

Why hire a copywriter in the age of AI?

If you're wondering, "Could I just use AI for this and save money?"...

Of course. You could use AI and save money. But here’s the problem: AI-generated content sounds like… AI-generated content. Your customers can often tell, and this can erode trust.

ChatGPT can churn out:

Generic blog posts that read like every other brand in your niche
Social captions that could have been written by anyone
Emails that follow ‘best practice’, but lack your unique style, tone, and humour

But it can’t write:

Brand voice-aligned content based on customer research (not without you feeding it that research and crafting careful prompts to get usable results)
Emails that sound unmistakably like you – with your personality, your stories, and your perspective
Content that connects emotionally because it speaks to what your customers actually care about (because you’ve seen it in the customer research data)

Here's how I work

I use AI as a research assistant and efficiency tool – but your brand voice comes from something AI can’t replicate without significant human input: understanding your customers deeply.

I mine real language from reviews, forums, and customer conversations. I spot the patterns others miss. I translate those insights into messaging that sounds authentically like your brand – not like a robot.

The result: Content that’s efficient to produce but impossible to replicate with a generic prompt. Your customers will never be left wondering if what they’re reading came from ChatGPT.

How I can help

Here are the ways I typically work with clients. We can mix and match based on what you actually need:

Brand voice development for businesses who sound different on every platform and want one clear, recognizable voice. I dig into customer research to find the words your audience actually uses, then help you build a consistent brand voice across everything you write.

Voice-of-Customer Research & Brand Messaging: I interview your customers, mine reviews, and scan forums to uncover the exact language your people use when talking about their struggles and what they want. Then I translate those insights into messaging that joins the conversations already happening in their heads.

I can turn this research into: brand voice guides, case studies, email sequences, or any content you need – all rooted in what your customers actually say, not guesswork.

Ongoing Content Support: Email nurture sequences, onboarding series, and regular newsletters that keep your audience engaged without the hard sell. I focus on storytelling and building relationships – not pushy sales copy. Ideal if you want your regular content handled by someone you can rely on, so you can focus on running your business.

Service & Product Pages:Long-form content that explains your offer clearly and connects with your ideal client using research-backed messaging that feels helpful, not ‘sales-y’.

Website audits: Clear, actionable feedback on your website copy, including what’s working, what’s confusing, and how to make it clearer what you offer and why people should choose you.

Testimonials

“

She exceeded my expectations in virtually every regard

Naomi was fantastic to work with. She’s smart, professional, works efficiently, and communicates well – and she was able to provide invaluable expertise as a linguist and copyeditor.

She was thorough in her approach and exceeded my expectations in virtually every regard. She was also always flexible when it came to the considerable time difference between us, which is ideal when working remotely or as a freelancer. And she’s friendly to boot.

Cate Smithson

Director of Content, Localeur

“

I can’t recommend Naomi highly enough

Naomi has been an absolute pleasure to work with. Her genuine care and attention to detail while writing our sales pages, case studies, Facebook Ads and emails has been simply outstanding.

I have no doubts the copy she has written will have an immediate and significant impact on our conversion rates. I can’t recommend Naomi highly enough and will continue to use her in the future for all our copywriting needs.

Tom Turner

Agile Coach, Agile Advantage

We might be a great fit if...

You want a content partner who gets to know your voice

I work best with clients who want someone to understand their brand deeply and grow with them over time – whether that starts as a one-off project or evolves into ongoing support.

You value empathy and authenticity over pushy sales tactics

You care about your work and your customers. You want to connect with people who will genuinely benefit from what you offer – not trick just anyone into buying with pushy sales copy or fake urgency.

Collaboration and communication are important to you

You’re willing to invest time initially helping me understand you, your customers, and your business – because great copy comes from research and understanding, not guesswork.

You know your offer isn’t for everyone (and that’s fine)

Your priority is connecting with the right people who love and need what you offer, not trying to appeal to everyone.

Industries I’ve worked in:

Travel, creative businesses, biophilic design, coaching, e-commerce, education, supplements, health and wellness. But I’m open to other niches if we click. You can see my portfolio here.

Schedule a chat

How we'll work together

1. Discovery call – We chat about your business, your customers, and what you need
2. Research phase – I dig into customer reviews, interviews, and your existing content
3. Strategy & creation – I develop your brand voice guide and/or create the content you need
4. Revisions & refinement – We tweak until it sounds exactly right

Timeline depends on the project – typically 2-4 weeks for initial work, then ongoing if it’s a good fit.

Here's what others say

“

My copy is always better when I’ve swung it by Naomi

I use Naomi as a copy editor and she’s brilliant! She has an excellent understanding of conversion copywriting and customer research, so when I hand my copy over to her, I get a highly competent second opinion AND error-free copy delivered at the same time.

My copy is always better when I’ve swung it by Naomi. I’m often complimented on the pieces where she has helped me nail the messaging and idioms. I recommend her to clients all the time when I’m fully booked.

Camilla Groen

Copywriter

“

We were so impressed we invited her over and over again to create content for us.

Naomi created blog content for our tour company, and when we asked our clients how they found us, a great number of them referenced her blogs.

We were so impressed we invited her over and over again to create content for us. She is also very personable and a pleasure to be around. I Highly recommend her work!

Chantelle du Plessis

Founder, Andes Ecotours

About Naomi

I’m Naomi and I was born and grew up in southeast London. I’ve also lived in Spain, Argentina, Colombia, and Mexico (fulfilling my childhood dream to live abroad and learn to speak another language fluently).

I’m a content creator and copywriter, copy editor, published author, linguist, singer, and I love a good (or terrible) joke. My favourite TV show of all time is Schitt’s Creek (“Fold in the cheese…”). My guilty pleasure is Selling Sunset (for the beautiful homes and the drama).

I specialize in brand voice development, customer research, and email nurture sequences for business owners and employers looking for ongoing content support.

If you’d like to have a chat to find out how I could help you with your marketing, I’d love to hear more about you and your business. And by the end of our chat, we’ll both know if we’ve ‘clicked’ and if working together feels right.

Click here to schedule a 20-30 minute chat.