Your customers are already telling you exactly what they need to hear. They’re leaving clues in reviews, surveys, even how they describe their problems to friends. I find those words and turn them into copy that makes people think “this brand gets me.”
Hey, I’m Naomi — copywriter, customer research expert, and someone who genuinely loves getting to know new people (some would say I can talk for Britain).
Before I write a single word, I dig into customer reviews, interviews, surveys, and forums to understand what your people actually care about. I look for patterns in their language — the phrases they use, the problems they describe, the outcomes they want.
Then I translate those insights into messaging that sounds like your brand and speaks directly to what your customers need.
My copywriting work has driven more than 20,000 annual website visits from a single client’s blog content, landed PR articles in Thrillist, and helped build email lists with engagement rates well above industry average.
I’ve worked as an AI trainer, helping large language models become safer and more accurate. So I know what AI can and can’t do.
It’s great for idea generation, research, and efficiency. But the nuances and patterns that make your brand unmistakably you still require human intelligence and input – reading between the lines of customer feedback, recognising specific struggles, understanding cultural nuance, and knowing which words feel right even when several options are technically correct.
I believe we build genuine human connection through empathy, compassion, openness and warmth.
The most effective copy makes people feel seen. When your audience reads your website, emails, or sales page and thinks “this is exactly what I needed to hear” — that’s when they buy.
“When we asked our clients how they found us, a great number of them referenced her blogs. We were so impressed we invited her over and over again to create content for us.”
— Chantelle du Plessis, Founder of Andes Ecotours
I’ve completed advanced training through Copyhackers Copy School — the industry standard for conversion copywriting. Certified in landing pages, email sequences, sales pages, launch copy, and ad copy.
If you’d like to tell me about your business and what you’re working towards, I’d love to hear from you. Even if we’re not the right fit, I’ll share a few ideas you can take away — I can’t resist.
“Naomi was fantastic to work with. She’s smart, professional, works efficiently, and communicates well. She exceeded my expectations in virtually every regard.”
— Cate Smithson, Director of Content, Localeur