The client was a coffee company with plans to open a coffee shop in Stephenville, Texas. The business model was around giving back to the community. Every time customers buy their coffee, they select a charity of their choice, and the Cowboy Capital Coffee Company donates 25% of the profits from their purchase to their favorite charity.
They asked for a homepage that would reflect their brand values “good deeds” and “delicious coffee”.
For website copywriting, I write the web copy in a Google doc and then transfer it to a wireframe.
I share the Google doc with my clients for comments and feedback, and I send the wireframe image so that they have a visual of how the copy might look on the website. This may also help generate ideas on how to lay out their web content.